Lessons Learned From A Musical Instrument Start-Up Company.
INNOVA Music is beginning our third year as a company, and a lot has happened. We’ve released two WalkaBout Drum models, won a NAMM Best in Show, been granted multiple patents, and made a lot of music. Through it all, some of you have been asking us, “how is it going?” This is a much bigger question than they realize. It has been a magnanimous task not only creating a new musical instrument, but to manufacture it, market it, ship it, and continue to believe that people like you will love playing it. We asked our CEO, Andrew Kilpatrick, to reflect on the last two years and also look to the future, and this is what he shared. Here is Part 1 of Notes Along The Journey.
Lesson 1: You Serve Where You Love.
Whether “All You Need is Love” or “What’s Love Got To Do With It,” whether “Love Stinks” or you “Let Love Rule,” the central theme of music is often love. We happen to love music: the tools, the process, the performance, the joy, the connection and inspiration listening can bring. When we started the journey of taking the WalkaBout from an idea to reality, our guiding principle was to serve the artists, craftsman, and makers of music. Whether you’re beating it out in some garage or stepping onto the big stage, our goal is to give you new and better ways of making music.
As more and more artists are using the WalkaBout to create, we have grown increasingly grateful to serve this community of musicians. Growing up, I loved going to the Hard Rock Cafes in the various cities my family traveled to. Their motto was always prominently displayed above the door or on the wall: Love All, Serve All. At the time I didn’t understand what that had to do with music but now I do—after all, you’ve got to serve something.
[For Part 2 of this series, hit the link here.]